These tribes are dispersed across the varied landscapes of Jammu & Kashmir, where each has distinctive cultural practices, livelihoods, and artisanal skills. Renowned for their skill at animal herding and wool-crafts, they employ tools such as wool to produce necessities such as the Loi. These groups maintain a way of life centered around the conservation of traditional skills, with crafts such as Loi-making being greatly embedded in their heritage, representative of resilience as well as a way of living in harsh conditions.

Loi blankets are an important source of warmth and comfort for the tribes of the colder areas of Jammu & Kashmir. Apart from being utilized as ordinary bedding, these blankets provide multifunctional usage, at times used as shawls or wraps while working outdoors. In season migrations and tents, they play a crucial role in maintaining warmth. Loi also appears in important ceremonies, giving it the double purpose of being both an object of use as well as a representative of the identity and work of the tribe.